Lead Magnets – 9 Lead Magnet Ideas with Examples

If you have a digital tool, you can offer a free trial of 7 days for an exchange of the prospect’s contact information. Whitepaper is the perfect lead magnet for the B2B industry that has a lot of different stakeholders in the purchasing cycle. A whitepaper is a technical piece and differs from ebooks as whitepapers contain industry insights, survey reports, or research findings. If your lead magnet doesn’t have good graphics or is just a single-page document file, chances are your target audience won’t take it seriously. This lead magnet will attract people who won’t be interested in your advanced techniques, and end up costing you a lot of time and money.

A lead magnet is an offer like a content piece, free consultation, or other experience valuable enough that prospects will share their email addresses to receive it. Lead magnets come in various shapes and forms, from downloadable resources to free trials. A lead magnet is a freebie companies give away to potential customers (leads) in exchange for their contact information. Save them in PDF or image format to distribute as downloadable and printable resources, or share them online directly as interactive documents that live on the web. Businesses in the food, health and wellness industries can benefit largely from these types of lead magnet templates.

A free course works when you have expertise that people would pay for, but you're offering it as a lead magnet to build trust and grow your list first. CarVertical, an automotive data platform that provides on-demand vehicle history reports, uses this format well. If you're in an industry that relies on data, a proprietary report is one of the most effective formats you can offer. This format is particularly effective for consulting firms and B2B service businesses.

What’s a lead magnet, again?

The best lead magnet for your business will depend on what your target audience values. Lead magnets pull potential customers into your sales funnel by offering them something valuable in exchange for their contact information. Start your free trial with Shopify today—then use these resources to guide you through every step of the process.

Quizzes and assessments

• According to GetResponse’s research, assessments and quizzes convert at 30% to 50%, compared to just 3% to 10% for static PDFs covering similar content, making this one of the highest-leverage categories for lead magnet ideas on this entire list.
• GetResponse’s research separately found quizzes and assessments converting at 30% to 50%, dramatically ahead of static PDF-based lead magnet examples, which typically convert at 3% to 10%.
• Approaching your quiz from an adjacent angle, for example a pop-culture framing layered onto an industry topic, can make the format feel more playful without sacrificing the genuine insight behind the result.
• A toolkit bundles multiple related assets into a single package, a practice especially common in the design industry, where experienced designers package WordPress themes, icon sets, texture packs, and Photoshop actions into one downloadable bundle.
• Alternatively, offering a free month of access to a paid membership site functions as a lead magnet in its own right, letting visitors experience the full value of the community before committing financially.

In this particular Lead Magnet, John Lee Dumas shows prospects how a podcast can benefit their business and teaches them the basics of getting started. Video is a highly-engaging format, and if you’re comfortable in front of the camera and have a skill you can teach, this could be the perfect Lead Magnet to offer. This type of Lead Magnet is perfect for your business if you already have tools and resources available that you want to make sure your leads are aware of. The key with all Lead Magnets, but especially guides and reports, is specificity! This is especially great for your business as you can understand consumer behavior with your product based on the data you collect from this trial.

Identify the target audience and their pain point

Aligned with Intercom’s industry-leading customer service tools, this report is a well-targeted lead magnet that hits the mark. Read on to find the best lead magnet examples to help you create an incredible, high-converting resource for your own business. Below, we’ve collected 14 awesome lead magnet examples from real-life brands to show you what works (and how to do it even better!) In this case, prospects aren’t simply looking for an answer – they’re also looking for an expert opinion. To maximize your conversion rates, you can also present your prospects with the opt-in form after they’ve completed the quiz.

A lead magnet engages your audience to easily fulfill your end goal like sales or brand building. Brian Harris of Video Fruit is seeing a percent opt-in rate from blog posts where he links not one, not two, but three times to his lead magnet. Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox. This process both validated her business idea and provided Hero with a list of leads.

They Serve Your Business Purposes

Most online businesses use lead magnets to build their email list faster than organic signup forms alone allow. It doesn’t matter if you’re creating a product or starting a podcast, understanding your ideal client is essential. Now that you have some ideas about what makes a good lead magnet, you’re ready lead magnet to take action.